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The Context and Process of Effective NPD: A Typology

Author

Listed:
  • Zhong-Qi Jin

    (School of Management, University of Bath, Bath BA2 7AY, United Kingdom)

  • David F. Birks

    (School of Management, University of Bath, Bath BA2 7AY, United Kingdom)

  • David Targett

    (School of Management, University of Bath, Bath BA2 7AY, United Kingdom)

Abstract

Instead of attempting to find a generic solution to improve new product development (NPD) performance, this paper explores contingent approaches to effective NPD. A modified repertory grid analysis technique is used to analyse 30 new product cases, of which all the development processes are identified as effective. The result yields six different approaches which adhere to different contexts. It therefore suggests that there is no unique way to achieve effective NPD. Managers should react differently according to the contexts the NPD is engaged in. Though not comprehensive, the results may serve as a guide to effective NPD in relevant contexts.

Suggested Citation

  • Zhong-Qi Jin & David F. Birks & David Targett, 1997. "The Context and Process of Effective NPD: A Typology," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 1(03), pages 275-298.
    • Handle: RePEc:wsi:ijimxx:v:01:y:1997:i:03:n:s1363919697000152
    DOI: 10.1142/S1363919697000152
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    Cited by:

    1. Anirban Ganguly & Debdeep Chatterjee & John Vail Farr, 2018. "Evaluating Barriers To Knowledge Sharing Affecting New Product Development Team Performance," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 22(06), pages 1-26, August.

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