IDEAS home Printed from https://ideas.repec.org/a/wsi/ijfexx/v12y2025i01ns242478632350055x.html
   My bibliography  Save this article

Decoding financial choices: Investigating factors influencing the investment dynamics of the working women

Author

Listed:
  • K. Sushmitha

    (Department of Commerce, College of Science and Humanities, SRM Institute of Science and Technology, Ramapuram, India)

  • A. Jayabal

    (Department of Commerce, College of Science and Humanities, SRM Institute of Science and Technology, Ramapuram, India)

Abstract

The landscape of earnings has become commonplace with evolving social, cultural, personal, psychological, and environmental variables empowering women to earn on par with men. In response to the increasing economic factors, it has become imperative for women to invest, safeguarding against present and future uncertainties. This study aims to scrutinize, identify, and evaluate the investment behavior and decision-making processes of women investors. Traditionally, future investment decisions were exclusive to men, but in today’s world, women are gradually assuming this role. Recognizing the distinct financial habits of men and women, this study endeavors to explore the factors influencing the investment behavior of working women from their perspective. Data were gathered from 385 working women in Chennai City using the snowball sampling technique. The data were analyzed through exploratory factor analysis, and the investment behavior of working women was examined across five major dimensions: investment awareness, investment attributes, investment preference, investment decision, and investment satisfaction. The study findings indicate that sub-factors within each dimension significantly influence the investment behavior of working women.

Suggested Citation

  • K. Sushmitha & A. Jayabal, 2025. "Decoding financial choices: Investigating factors influencing the investment dynamics of the working women," International Journal of Financial Engineering (IJFE), World Scientific Publishing Co. Pte. Ltd., vol. 12(01), pages 1-25, March.
    • Handle: RePEc:wsi:ijfexx:v:12:y:2025:i:01:n:s242478632350055x
    DOI: 10.1142/S242478632350055X
    as

    Download full text from publisher

    File URL: http://www.worldscientific.com/doi/abs/10.1142/S242478632350055X
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://libkey.io/10.1142/S242478632350055X?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wsi:ijfexx:v:12:y:2025:i:01:n:s242478632350055x. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tai Tone Lim (email available below). General contact details of provider: http://www.worldscientific.com/worldscinet/ijfe .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.