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Exploring factors influencing investment satisfaction: A study of women investors in Chennai city

Author

Listed:
  • K. Sushmitha

    (Department of Commerce, College of Science and Humanities, SRM Institute of Science and Technology, Ramapuram, Chennai, Tamil Nadu 600089, India)

  • A. Jayabal

    (Department of Commerce, College of Science and Humanities, SRM Institute of Science and Technology, Ramapuram, Chennai, Tamil Nadu 600089, India)

Abstract

Investment is the action of saving something at present for the probability of earning return in future. Women have broken various personal and social hindrances to earn and manage their money for the purpose of safeguarding their future. The factors that highly influence investment satisfaction include profitability, liquidity, tax implications, investment risk, investment stability, investment regulation, investment location, investment decision and investment service provider. The main purpose of the study is to analyze the factors that influence the investor’s satisfaction towards various investment avenues. It is very much challenging for the companies and various financial marketers, to understand the factors that influence the satisfaction of women investors. In order to earn return, the investors choose the suitable investment option based on their income and savings pattern. Factor analysis, linear multiple regression analysis and one-way analysis of variance have been used for data analysis. The result of the study states that various demographic factors and investment details influence the investment satisfaction of women investors.

Suggested Citation

  • K. Sushmitha & A. Jayabal, 2024. "Exploring factors influencing investment satisfaction: A study of women investors in Chennai city," International Journal of Financial Engineering (IJFE), World Scientific Publishing Co. Pte. Ltd., vol. 11(01), pages 1-18, March.
    • Handle: RePEc:wsi:ijfexx:v:11:y:2024:i:01:n:s2424786323500408
    DOI: 10.1142/S2424786323500408
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