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Access To Information In Word Of Mouth Marketing Within A Cellular Automata Model

Author

Listed:
  • AGNIESZKA KOWALSKA-STYCZEŃ

    (Faculty of Organisation and Management, Silesian University of Technology, Roosevelta 26, 41-800 Zabrze, Poland)

  • KATARZYNA SZNAJD-WERON

    (Institute of Theoretical Physics, University of Wroclaw, pl. Maxa Borna 9, 50-204 Wrocław, Poland)

Abstract

We propose a simple microscopic model of consumer behavior in which decisions are made solely on the basis of person to person communication. Within our model we determine which factors are important in word of mouth marketing. We provide both Monte Carlo simulations, as well as mean-field analytical calculations and show that both the average decision time and uncertainty of decision grow nonlinearly with the amount of information up to a certain threshold value.

Suggested Citation

  • Agnieszka Kowalska-Styczeń & Katarzyna Sznajd-Weron, 2012. "Access To Information In Word Of Mouth Marketing Within A Cellular Automata Model," Advances in Complex Systems (ACS), World Scientific Publishing Co. Pte. Ltd., vol. 15(08), pages 1-17.
    • Handle: RePEc:wsi:acsxxx:v:15:y:2012:i:08:n:s0219525912500804
    DOI: 10.1142/S0219525912500804
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    Cited by:

    1. Agnieszka Kowalska-Styczeń & Katarzyna Sznajd-Weron, 2016. "From Consumer Decision to Market Share – Unanimity of Majority?," Journal of Artificial Societies and Social Simulation, Journal of Artificial Societies and Social Simulation, vol. 19(4), pages 1-10.

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