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Strategic Intelligence Systems and the Independent Insurance Agent: Present Status and Future Directions

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  • Troy A. Festervand
  • Joe H. Murrey Jr.
  • Emily J. Norman

Abstract

Information obtained from a Strategic Intelligence System (SIS) can provide valuable input into a firm’s strategic planning process. Because of scarce resources and the consequences of market mistakes, it is even more essential that small firms take advantage of this information resource. This article reports the results of a study undertaken to determine the status of strategic intelligence systems are purported to exist in many agencies, their focus often is on conventional rather than strategic activities. Numerous obstacles limit the effectiveness of strategic intelligence systems. In addition to a lack of preparedness, respondents identified procedural problems, a lack of resource and a weak effort/outcome relationship.

Suggested Citation

  • Troy A. Festervand & Joe H. Murrey Jr. & Emily J. Norman, 1995. "Strategic Intelligence Systems and the Independent Insurance Agent: Present Status and Future Directions," Journal of Insurance Issues, Western Risk and Insurance Association, vol. 18(1), pages 57-74.
    • Handle: RePEc:wri:journl:v:18:y:1995:i:1:p:57-74
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