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Factors Influencing Mode Selections of Low‐cost Carriers and a Full‐service Airline in Thailand

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  • Kittichai Thanasupsin
  • Suraphan Chaichana
  • Sudtida Pliankarom

Abstract

This article investigates factors influencing Thai travelers' selection of traveling modes: lowcost carriers and a full‐service airline in Thailand. The field data were collected using the revealed preference technique. The results on travelers' perceptions show that fare and safety concerns are most satisfied by low‐cost carriers and full‐service airline travelers, respectively. Based on the logit model developed, significant factors influencing mode selections are group size, fare deviation to income ratio, waiting time deviation multiplied by income, punctuality, and safety. The changes of significant factors affected on number of passengers have also been studied and presented.

Suggested Citation

  • Kittichai Thanasupsin & Suraphan Chaichana & Sudtida Pliankarom, 2010. "Factors Influencing Mode Selections of Low‐cost Carriers and a Full‐service Airline in Thailand," Transportation Journal, John Wiley & Sons, vol. 49(1), pages 35-47, January.
    • Handle: RePEc:wly:transj:v:49:y:2010:i:1:p:35-47
    DOI: 10.2307/40904820
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