Sustainable energy development through non‐residential rooftop solar photovoltaic adoption: Empirical evidence from India

Environmental deterioration and climate change are the key issues nowadays that hinder sustainable development, and the consumption of fossil fuel‐based energy sources significantly contributes to the issues. To achieve Sustainable Development Goal‐7 concerning sustainable and clean energy development, deploying non‐conventional energy sources is crucial. Solar energy is considered a significantly clean and sustainable energy source among renewable energy sources. Therefore, the present study attempted to investigate the key factors affecting the adoption of non‐residential Rooftop Solar Photovoltaic (RSPV) systems in Chandigarh, India. The researchers used a descriptive research design to examine the current phenomena. The current study is premised on the perceptions of the users of the non‐residential RSPV system. The data was acquired through a self‐administered survey questionnaire. A complete response from 207 participants was used for analysis purposes. The researchers have used the Partial Least Square‐Structural Equation Modeling strategy to estimate measurement and structural models. The study found that nodal agencies and environmental organizations are crucial in disseminating information and motivations concerning RSPV adoption. The study revealed that the environmental concerns of the users, compatibility, environmental benefits, the immediacy of reward, and trialability were found to be significant drivers of the diffusion and adoption of non‐residential RSPV systems. The study concluded that a paucity of financial incentives and high upfront expenses had been significant blockades to the diffusion and adoption of non‐residential RSPV.