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The sustainable company: The need for environmental concern

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  • Gerald Vinten

    (Whitbread Professor of Business Policy University of Luton, Bedfordshire, UK)

Abstract

Environmental awareness in the general community is at a high level. There is a feeling that time is running out in the quest for global solutions to global problems. It is inevitable that the role in this of commerce and industry should be discussed, and that companies are coming under pressure to demonstrate that their policies are environmentally sustainable. Thirteen reasons are substantiated as to why companies are becoming involved, and non joiners or half-hearted joiners need to weigh up the risks they are taking. They may become outliers and corporate pariahs, and find that abuse of the environment is equated with abuse of the public and customer, and that both market share and share valuation will suffer accordingly. With a new British Standard on Environmental Management Systems, with a cross-link to the European eco-audit scheme, and the growth of green advertising, the environment is at long last receiving the attention it deserves.

Suggested Citation

  • Gerald Vinten, 1994. "The sustainable company: The need for environmental concern," Sustainable Development, John Wiley & Sons, Ltd., vol. 2(2), pages 1-8.
    • Handle: RePEc:wly:sustdv:v:2:y:1994:i:2:p:1-8
    DOI: 10.1002/sd.3460020201
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