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Personal Norms for Dealing with Climate Change: Results from a Survey Using Moral Foundations Theory

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  • Johan Jansson
  • Ellen Dorrepaal

Abstract

Climate change has become one of the main issues in environmental and sustainability discussions during the last decade. Acting to reduce climate change can be viewed as a prosocial behavior, and previous research has found that personal norms are important in explaining these types of behaviors, together with other attitudinal factors. In this study we use Moral Foundations Theory (MFT) to explore the antecedents of personal climate change norms together with three attitudinal factors: problem awareness, social norms and adherence to the New Ecological Paradigm. Analyzing data from a nationwide survey (N = 1086) conducted in Sweden, we find that the moral foundations concerning harm and fairness are positively associated with personal climate change norms, whereas authority has a negative relation. However, the moral foundations from MFT contribute less in explaining personal climate change norms compared with the attitudinal factors included in the study. Theoretical and empirical implications are discussed. Copyright © 2015 John Wiley & Sons, Ltd and ERP Environment

Suggested Citation

  • Johan Jansson & Ellen Dorrepaal, 2015. "Personal Norms for Dealing with Climate Change: Results from a Survey Using Moral Foundations Theory," Sustainable Development, John Wiley & Sons, Ltd., vol. 23(6), pages 381-395, December.
    • Handle: RePEc:wly:sustdv:v:23:y:2015:i:6:p:381-395
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    Cited by:

    1. Barbara Culiberg & Hichang Cho & Mateja Kos Koklic & Vesna Zabkar, 2023. "The Role of Moral Foundations, Anticipated Guilt and Personal Responsibility in Predicting Anti-consumption for Environmental Reasons," Journal of Business Ethics, Springer, vol. 182(2), pages 465-481, January.
    2. Heesup Han & Soyeun Lee & Sunghyup Sean Hyun, 2020. "Tourism and Altruistic Intention: Volunteer Tourism Development and Self-Interested Value," Sustainability, MDPI, vol. 12(5), pages 1-14, March.
    3. Lingyun Mi & Lijie Qiao & Ting Xu & Xiaoli Gan & Hang Yang & Jingjing Zhao & Yaning Qiao & Jiaxin Hou, 2020. "Promoting sustainable development: The impact of differences in cultural values on residents' pro‐environmental behaviors," Sustainable Development, John Wiley & Sons, Ltd., vol. 28(6), pages 1539-1553, November.
    4. Ertör-Akyazi, Pinar & Akçay, Çağlar, 2021. "Moral intuitions predict pro-social behaviour in a climate commons game," Ecological Economics, Elsevier, vol. 181(C).
    5. Verena Gruber & Ingrid Peignier & Charlotte Dubuc & Yann-Édouard Cayard & Elinora Pentcheva, 2021. "Analyse des motivations d’achat de camions légers au Canada," CIRANO Project Reports 2021rp-06, CIRANO.
    6. Junghyun Park & Yunmi Park & Jae Leame Yoo & Jongsik Yu, 2021. "Can Hotel Companies’ Water Conservation Management and Waste Reduction Measures Influence Hotel Customers’ Willingness to Pay More and Intention to Revisit?," IJERPH, MDPI, vol. 18(17), pages 1-12, August.
    7. Seol-A Kwon & Seoyong Kim & Jae Eun Lee, 2019. "Analyzing the Determinants of Individual Action on Climate Change by Specifying the Roles of Six Values in South Korea," Sustainability, MDPI, vol. 11(7), pages 1-24, March.
    8. Nosica RIZKALLA & PURNAMANINGSIH & Trihadi Pudiawan ERHAN, 2019. "A study of Curtailment Behaviour in the Context of University Students in Indonesia: The Role of Values and Norms," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 4(2), pages 1-13, June.
    9. Jaana Sorvali & Janne Kaseva & Pirjo Peltonen-Sainio, 2021. "Farmer views on climate change—a longitudinal study of threats, opportunities and action," Climatic Change, Springer, vol. 164(3), pages 1-19, February.
    10. Emel Yarimoglu & Tugrul Gunay, 2020. "The extended theory of planned behavior in Turkish customers' intentions to visit green hotels," Business Strategy and the Environment, Wiley Blackwell, vol. 29(3), pages 1097-1108, March.
    11. Claudy, Marius C. & Parkinson, Mary & Aquino, Karl, 2024. "Why should innovators care about morality? Political ideology, moral foundations, and the acceptance of technological innovations," Technological Forecasting and Social Change, Elsevier, vol. 203(C).

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