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Erring on the Margin of Error

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  • Robert J. Thornton
  • Jennifer A. Thornton

Abstract

The term “margin of error” is often erroneously explained in news articles reporting the results of public‐opinion polls. We present here a number of representative examples of such misinterpretations drawn from the popular news media as well as from a number of authoritative Web sites (including that of the Gallup Organization) that explain the margin of error incorrectly. We suggest that encouraging students to search for, recognize, and correct misinterpretations of the margin of error can be a useful way of enhancing their understanding of sampling error, and we describe a number of classroom exercises that can help in this regard.

Suggested Citation

  • Robert J. Thornton & Jennifer A. Thornton, 2004. "Erring on the Margin of Error," Southern Economic Journal, John Wiley & Sons, vol. 71(1), pages 130-135, July.
    • Handle: RePEc:wly:soecon:v:71:y:2004:i:1:p:130-135
    DOI: 10.1002/j.2325-8012.2004.tb00628.x
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    2. Borenstein, Severin & Rose, Nancy L, 1994. "Competition and Price Dispersion in the U.S. Airline Industry," Journal of Political Economy, University of Chicago Press, vol. 102(4), pages 653-683, August.
    3. Becker, William E, 1998. "Engaging Students in Quantitative Analysis with Short Case Examples from the Academic and Popular Press," American Economic Review, American Economic Association, vol. 88(2), pages 480-486, May.
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