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Pro‐environmental intention toward sustainable rangeland's management; application of protection motivation and cultural theories

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  • Neamat Allah Madadizadeh
  • Hossein Arzani
  • Seyed Akbar Javadi
  • Seyed Hamid Movahed Mohammadi
  • Mohammad Hossein Razzaghi

Abstract

This empirical study attempts to deal with an exploration gap surrounding Iranian pastoralists' pro‐environmental intention regarding sustainable rangeland management. This study tested a combination of protection motivation and cultural values theories using structural equation modeling. A sample among rangeland's users was selected and the sample size was determined using Cochrane's (1963) formula to be 289. Data for this study were collected using a researcher‐made questionnaire. Data were analyzed using SPSS (version 20) and AMOS (version 20). The results showed that the conceptual model of this study had a good fit with the data. The combination of the two theories showed good potential in predicting the pro‐environmental intention of rangeland users (51%) compared with previous researches. The results revealed that risk perception, maladaptation, and belief in land degradation directly influence rangeland's pro‐environmental intention.

Suggested Citation

  • Neamat Allah Madadizadeh & Hossein Arzani & Seyed Akbar Javadi & Seyed Hamid Movahed Mohammadi & Mohammad Hossein Razzaghi, 2024. "Pro‐environmental intention toward sustainable rangeland's management; application of protection motivation and cultural theories," Natural Resources Forum, Blackwell Publishing, vol. 48(2), pages 404-434, May.
    • Handle: RePEc:wly:natres:v:48:y:2024:i:2:p:404-434
    DOI: 10.1111/1477-8947.12315
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