IDEAS home Printed from https://ideas.repec.org/a/wly/mgtdec/v45y2024i6p4292-4304.html
   My bibliography  Save this article

Limited‐time pricing strategy considering consumer regret under channel competition

Author

Listed:
  • Shiqiang Yu
  • Chunxiang Guo
  • Hongling Cheng
  • Meng Wu

Abstract

This study constructs a pricing strategy model that considers consumer busyness and low price duration to examine the effectiveness of limited‐time pricing in influencing consumer behavior. The results show that local store can develop a limited‐time promotion strategy to improve profit, and there is an optimal low price duration. As consumer busyness increases, online retailer's profit may decrease, as local store is better able to leverage consumer busyness to enhance competitiveness. Interestingly, when local store lower price, online retailer may actually need to increase price to obtain greater profit from consumers who missed out on store discounts.

Suggested Citation

  • Shiqiang Yu & Chunxiang Guo & Hongling Cheng & Meng Wu, 2024. "Limited‐time pricing strategy considering consumer regret under channel competition," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 45(6), pages 4292-4304, September.
    • Handle: RePEc:wly:mgtdec:v:45:y:2024:i:6:p:4292-4304
    DOI: 10.1002/mde.4240
    as

    Download full text from publisher

    File URL: https://doi.org/10.1002/mde.4240
    Download Restriction: no
    File URL: https://libkey.io/10.1002/mde.4240?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wly:mgtdec:v:45:y:2024:i:6:p:4292-4304. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://www3.interscience.wiley.com/cgi-bin/jhome/7976 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.