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Research on pricing models for technology‐trading platforms with different business models: A two‐stage dynamic game model

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  • Yan Zhao
  • Yuan Ni

Abstract

Using the differences in user attribution and profitability among different business models employed by technology‐trading platforms, a two‐stage dynamic game pricing model was constructed considering three pricing strategies. The research found that (1) in the information‐intermediary business model, technology‐trading platforms should adopt a two‐stage pricing model that first emphasizes transaction fees followed by mixed system charges. (2) In the one‐stop service business model, technology‐trading platforms can achieve higher returns by comprehensively using big data analysis to tailor mixed fees. (3) The traditional information‐intermediary platform can adopt a pricing model with mixed system charges to transition to a one‐stop service platform.

Suggested Citation

  • Yan Zhao & Yuan Ni, 2024. "Research on pricing models for technology‐trading platforms with different business models: A two‐stage dynamic game model," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 45(4), pages 1868-1882, June.
    • Handle: RePEc:wly:mgtdec:v:45:y:2024:i:4:p:1868-1882
    DOI: 10.1002/mde.4112
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