IDEAS home Printed from https://ideas.repec.org/a/wly/mgtdec/v44y2023i8p4608-4620.html
   My bibliography  Save this article

Optimal brand differentiation and private brand introduction strategies considering carbon emission reduction

Author

Listed:
  • Jia Wang
  • Kaiying Cao

Abstract

This paper constructs a theoretical model to explore whether manufacturers should launch low‐end products and whether retailers should introduce private brands. The main results show that whether retailers (manufacturers) introduce private brands or launch low‐end products depends not only on the fixed cost of introducing private brands (launching low‐end products) but also on the sensitivity of consumers to carbon reduction, product competition coefficient, manufacturer's cost of high‐end products, and carbon reduction cost coefficient. Furthermore, brand differentiation strategy and private brand introduction strategy have an impact on one another.

Suggested Citation

  • Jia Wang & Kaiying Cao, 2023. "Optimal brand differentiation and private brand introduction strategies considering carbon emission reduction," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 44(8), pages 4608-4620, December.
    • Handle: RePEc:wly:mgtdec:v:44:y:2023:i:8:p:4608-4620
    DOI: 10.1002/mde.3971
    as

    Download full text from publisher

    File URL: https://doi.org/10.1002/mde.3971
    Download Restriction: no
    File URL: https://libkey.io/10.1002/mde.3971?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wly:mgtdec:v:44:y:2023:i:8:p:4608-4620. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://www3.interscience.wiley.com/cgi-bin/jhome/7976 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.