IDEAS home Printed from https://ideas.repec.org/a/wly/mgtdec/v44y2023i6p3384-3396.html
   My bibliography  Save this article

The dynamic impact of electronic word‐of mouth on movie box office sales: Based on innovation diffusion theory

Author

Listed:
  • Yiwen Yang
  • Chuxuan Liu
  • Li‐Chen Cheng

Abstract

Electronic word of mouth (eWOM) is one of the most influential forms of information and strongly affects customers' willingness to adopt new innovations. Using four metrics of eWOM from YouTube—the numbers of likes, dislikes, views, and comments—this study empirically investigates the dynamic relationships between eWOM and movie box office sales based on innovation diffusion theory. The results show that the innovation diffusion process is applicable in the movie industry. That is, the impacts of the number of views, likes, dislikes, and comments for movie trailers on YouTube on movie box office revenue are first increasing and then gradually decreasing.

Suggested Citation

  • Yiwen Yang & Chuxuan Liu & Li‐Chen Cheng, 2023. "The dynamic impact of electronic word‐of mouth on movie box office sales: Based on innovation diffusion theory," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 44(6), pages 3384-3396, September.
    • Handle: RePEc:wly:mgtdec:v:44:y:2023:i:6:p:3384-3396
    DOI: 10.1002/mde.3885
    as

    Download full text from publisher

    File URL: https://doi.org/10.1002/mde.3885
    Download Restriction: no
    File URL: https://libkey.io/10.1002/mde.3885?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wly:mgtdec:v:44:y:2023:i:6:p:3384-3396. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://www3.interscience.wiley.com/cgi-bin/jhome/7976 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.