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Variety in the video game industry: An empirical study of the Wundt curve

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  • Daniel Kaimann
  • Nadja Stroh†Maraun
  • Joe Cox

Abstract

This study analyzes the effect of variety on consumer utility using historical behavioral information for 1,397 consumers participating in 729,049 unique rounds of play. We show that consumers generally exhibit a preference for variety as part of their gameplay utility. The relationship between variety and utility is nonlinear and follows, at least for some types of variety, an inverted u†shape as predicted by the Wundt curve. Our results represent the first such evidence on the importance of variety in video gaming, which has significant implications for consumption through optimization of gameplay utility to satisfy the demand for variety.

Suggested Citation

  • Daniel Kaimann & Nadja Stroh†Maraun & Joe Cox, 2018. "Variety in the video game industry: An empirical study of the Wundt curve," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 39(3), pages 354-362, April.
    • Handle: RePEc:wly:mgtdec:v:39:y:2018:i:3:p:354-362
    DOI: 10.1002/mde.2909
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    Cited by:

    1. Li, Xia & Xiao, Yuewen & Zhao, Xiaodong & Ma, Xinwei & Wang, Xintong, 2023. "Modeling mixed traffic flows of human-driving vehicles and connected and autonomous vehicles considering human drivers’ cognitive characteristics and driving behavior interaction," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 609(C).

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