IDEAS home Printed from https://ideas.repec.org/a/wly/mgtdec/v39y2018i1p71-78.html
   My bibliography  Save this article

Subscription ticket sales for symphony orchestras: Are flexible subscription tickets sustainable?

Author

Listed:
  • Jeffrey Pompe
  • Lawrence Tamburri
  • Johnathan Munn

Abstract

We examine the fixed subscription ticket market for U.S. symphony orchestras, which is a crucial element of their business model and has experienced declining sales in recent years. We find that subscription ticket buyers are more sensitive to price changes than total ticket buyers. Hiring a new music director may increase subscription ticket sales, and economic downturns will decrease ticket sales. We find that increasing flexible subscriptions contributes to a decline in total subscription tickets and single ticket sales, in general. In addition, with increasing advertising costs per attendee and falling revenue from fixed subscriptions, symphony orchestra management should consider ticket prices, which have risen significantly in recent years, more strategically.

Suggested Citation

  • Jeffrey Pompe & Lawrence Tamburri & Johnathan Munn, 2018. "Subscription ticket sales for symphony orchestras: Are flexible subscription tickets sustainable?," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 39(1), pages 71-78, January.
    • Handle: RePEc:wly:mgtdec:v:39:y:2018:i:1:p:71-78
    DOI: 10.1002/mde.2869
    as

    Download full text from publisher

    File URL: https://doi.org/10.1002/mde.2869
    Download Restriction: no
    File URL: https://libkey.io/10.1002/mde.2869?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ziwei Cong & Jia Liu & Puneet Manchanda, 2021. "The Role of "Live" in Livestreaming Markets: Evidence Using Orthogonal Random Forest," Papers 2107.01629, arXiv.org, revised Sep 2022.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wly:mgtdec:v:39:y:2018:i:1:p:71-78. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://www3.interscience.wiley.com/cgi-bin/jhome/7976 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.