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Robust Imitation Strategies

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  • D. Sudharshan
  • Olivier Furrer
  • Ramesh A. Arakoni

Abstract

Performance is the lifeblood of a firm's management. Performance itself depends on the adaptation of strategy based on learning and the environment. An important way that firms adapt their strategy is through imitation or mimetic isomorphism. Imitation implies a referent for such adaptations. This article seeks to determine who or what should serve as that referent. Accordingly, this research (1) develops a broad and rich model of industry dynamics, bringing together literature from industrial economics, strategic groups, learning, and resource‐based theories; (2) examines the robustness of imitations strategies; and (3) develops a framework of the managerial implications of imitative behavior in varying industry conditions. Copyright © 2013 John Wiley & Sons, Ltd.

Suggested Citation

  • D. Sudharshan & Olivier Furrer & Ramesh A. Arakoni, 2015. "Robust Imitation Strategies," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 36(3), pages 139-157, April.
    • Handle: RePEc:wly:mgtdec:v:36:y:2015:i:3:p:139-157
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