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Market demand and the duration of business projects: the housing industry

Author

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  • Kostas Axarloglou

    (Department of International Economic Relations and Development, Democritus University of Thrace, University Campus, Komotini, Greece)

  • Stefanos Zarkos

    (ALBA Graduate School of Business, Vouliagmeni, Greece)

Abstract

In this study, we propose that companies strategically choose to pursue projects of certain duration according to the fluctuations in market demand conditions. During a market upturn, when more business opportunities are available, companies choose short projects, committing thus their resources for a short period of time and so to better exploit the upcoming business opportunities. On the other hand, in a market downturn projects of longer duration are preferable, since they protect the company from the consequences of adverse market conditions. Finally, these insights appear relevant at least in the US housing industry, where builders pursue longer building projects during the market downturn and shorter ones during the market upturn. Copyright © 2010 John Wiley & Sons, Ltd.

Suggested Citation

  • Kostas Axarloglou & Stefanos Zarkos, 2010. "Market demand and the duration of business projects: the housing industry," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 31(7), pages 477-487.
    • Handle: RePEc:wly:mgtdec:v:31:y:2010:i:7:p:477-487
    DOI: 10.1002/mde.1505
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    References listed on IDEAS

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    1. Jeffrey A. Miron, 1996. "The Economics of Seasonal Cycles," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262133237, April.
    2. C. Tsuriel Somerville, 2001. "Permits, Starts, and Completions: Structural Relationships Versus Real Options," Real Estate Economics, American Real Estate and Urban Economics Association, vol. 29(1), pages 161-190.
    3. Domowitz, Ian & Hubbard, R Glenn & Petersen, Bruce C, 1993. "Market Structure and Cyclical Fluctuations in U.S. Manufacturing: Reply," The Review of Economics and Statistics, MIT Press, vol. 75(4), pages 734-735, November.
    4. Christina D. Romer, 1999. "Changes in Business Cycles: Evidence and Explanations," Journal of Economic Perspectives, American Economic Association, vol. 13(2), pages 23-44, Spring.
    5. Kostas Axarloglou, 2003. "The Cyclicality of New Product Introductions," The Journal of Business, University of Chicago Press, vol. 76(1), pages 29-48, January.
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    1. Axarloglou, Kostas & Visvikis, Ilias & Zarkos, Stefanos, 2013. "The time dimension and value of flexibility in resource allocation: The case of the maritime industry," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 52(C), pages 35-48.

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