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Data sources for managerial economists

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  • Harold Lind

Abstract

Most people think they know what market research is, and generally have a picture of a girl with a clip-board asking about voting intentions. In fact, the term ‘market research’ covers a widely varied family of activities, using different techniques to achieve different purposes. This paper describes the various combinations of research types into which a survey can fall (large sample/small sample, quantitative/qualitative, industrial/consumer, etc.) and discusses the strengths and weaknesses of the different methodologies. It then provides information about the size and structure of the market research industry in the United Kingdom.

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  • Harold Lind, 1980. "Data sources for managerial economists," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 1(1), pages 42-43, March.
    • Handle: RePEc:wly:mgtdec:v:1:y:1980:i:1:p:42-43
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    File URL: http://hdl.handle.net/10.1002/mde.4090010108
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