Coping with transborder penetration: The politics of television

International conflicts are brewing over the transmission of television signals across international boundaries. The dispute is illustrative of an increasing range of cases in which the actions of one national economy penetrate deeply into another, and in which national interests and national values conflict. In this instance, the opposition to such signals stems not only from authoritarian regimes but also from democratically elected governments. The U.S. government defends such transmissions on the basis of strongly held U.S. values, including the concept of maximum choice for viewers and the fear that regulation of an entertainment medium may lead the way to government censorship. U.S. commercial interests are also involved. The conflict promises to grow more acute in time; yet the U.S. government finds it extremely difficult to agree on mitigating measures with other nations in areas of policy such as television, that is, areas that entail both domestic and foreign considerations.