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The case for accelerating profit-making at the base of the pyramid: what could and should the donor community be seeking to do, and what results should it expect?

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  • Bob Fitch

    (Coffey International Development, Summit, USA)

  • Leif Sorensen

    (Coffey International Development, Summit, USA)

Abstract

Donors increasingly acknowledge that, without the participation of the private sector, achievement of the Millennium Development Goals is unlikely. Up until recently, priority has been given to improving the business enabling environment in developing countries, so as to remove unnecessary impediments to profit-making activity. Whilst this approach has undoubted merit it does not yet seem to be stimulating change at the pace or scale required. This paper argues that there is now a clear case for directly engaging international business in the poverty reduction agenda. It argues that such efforts will have the greatest development impact where profit-making is the driving force, and considers how the impact of such initiatives might best be measured. Copyright © 2007 John Wiley & Sons, Ltd.

Suggested Citation

  • Bob Fitch & Leif Sorensen, 2007. "The case for accelerating profit-making at the base of the pyramid: what could and should the donor community be seeking to do, and what results should it expect?," Journal of International Development, John Wiley & Sons, Ltd., vol. 19(6), pages 781-792.
  • Handle: RePEc:wly:jintdv:v:19:y:2007:i:6:p:781-792
    DOI: 10.1002/jid.1398
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    Cited by:

    1. Arnold, Denis G. & Valentin, Andres, 2013. "Corporate social responsibility at the base of the pyramid," Journal of Business Research, Elsevier, vol. 66(10), pages 1904-1914.
    2. Kistruck, Geoffrey M. & Webb, Justin W. & Sutter, Christopher J. & Bailey, Anastasia V.G., 2015. "The double-edged sword of legitimacy in base-of-the-pyramid markets," Journal of Business Venturing, Elsevier, vol. 30(3), pages 436-451.

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