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'Reading NGOs visually'-Implications of visual images for NGO management

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  • Nandita Dogra

    (Department of Social Policy, London School of Economics, London, UK)

Abstract

This paper explores the ways in which the visual images of international non-governmental organisations (INGOs) inform their key management areas of internal organisation & policies, roles and relationships. Drawing upon some unexpected findings based on the analysis of regular fundraising imagery of a UK-based development INGO and brief comparisons with relevant media imagery, it challenges the predominantly 'negative' view of pre-Ethiopian fundraising imagery. The paper carves out several implications of visual images for INGOs including the complex issue of internal coherence, their advocacy roles, and their relationships with Southern clients, media, Northern donors and public. Copyright © 2006 John Wiley & Sons, Ltd.

Suggested Citation

  • Nandita Dogra, 2007. "'Reading NGOs visually'-Implications of visual images for NGO management," Journal of International Development, John Wiley & Sons, Ltd., vol. 19(2), pages 161-171.
    • Handle: RePEc:wly:jintdv:v:19:y:2007:i:2:p:161-171
    DOI: 10.1002/jid.1307
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    References listed on IDEAS

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    1. Minear, Larry, 1987. "The other missions of NGOs: Education and advocacy," World Development, Elsevier, vol. 15(1, Supple), pages 201-211.
    2. Matt Smith, 2004. "Contradiction and change? NGOs, schools and the public faces of development," Journal of International Development, John Wiley & Sons, Ltd., vol. 16(5), pages 741-749.
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    Cited by:

    1. Jens Eger & Sebastian H. Schneider & Martin Bruder & Solveig H. Gleser, 2023. "Does Evidence Matter? The Impact of Evidence Regarding Aid Effectiveness on Attitudes Towards Aid," The European Journal of Development Research, Palgrave Macmillan;European Association of Development Research and Training Institutes (EADI), vol. 35(5), pages 1149-1172, October.

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