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It's not just what you do, it's the way that you do it: the effect of different payment card formats and survey administration on willingness to pay for health gain

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  • Richard D. Smith

Abstract

A general population sample of 314 Australian respondents were randomly allocated to complete a contingent valuation survey administered by face‐to‐face or telephone (‘phone‐mail‐phone’) interview. Although the telephone interview was quicker to complete, no significant difference was found in values obtained through either method. Within each sub‐sample, respondents were also randomly allocated to the three different versions of the payment card (PC) questionnaire format: values listed from high‐to‐low, values listed from low‐to‐high and values randomly shuffled. The high‐to‐low version resulted in significantly higher values than the other versions. Further analyses indicate that the randomly shuffled PC version may produce the most ‘valid’ values. Copyright © 2005 John Wiley & Sons, Ltd.

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  • Richard D. Smith, 2006. "It's not just what you do, it's the way that you do it: the effect of different payment card formats and survey administration on willingness to pay for health gain," Health Economics, John Wiley & Sons, Ltd., vol. 15(3), pages 281-293, March.
    • Handle: RePEc:wly:hlthec:v:15:y:2006:i:3:p:281-293
    DOI: 10.1002/hec.1055
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    11. Pedersen, Line Bjørnskov & Gyrd-Hansen, Dorte & Kjær, Trine, 2011. "The influence of information and private versus public provision on preferences for screening for prostate cancer: A willingness-to-pay study," Health Policy, Elsevier, vol. 101(3), pages 277-289, August.
    12. Cristeche, Estela & Tello, Diego & de Prada, Jorge & Brescia, Victor, 2015. "Contigent Valuation with Multiple Bounded Format and Uncertainty Response of a Rural Land Zoning Program in the South of Cordoba Province, Argentina," 2015 Conference, August 9-14, 2015, Milan, Italy 211551, International Association of Agricultural Economists.
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    14. Epstein, D.S. & Barton, C. & Mazza, D. & Woode, M.E. & Mortimer, D., 2020. "Patient chosen gap payments in primary care: Predictions of patient acceptability, uptake and willingness to pay from a discrete choice experiment," Social Science & Medicine, Elsevier, vol. 263(C).
    15. Jay Bhattacharya & Adam Isen, 2008. "On Inferring Demand for Health Care in the Presence of Anchoring, Acquiescence, and Selection Biases," NBER Working Papers 13865, National Bureau of Economic Research, Inc.
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    17. Haefele, Michelle A. & Loomis, John B. & Lien, Aaron M. & Dubovsky, James A. & Merideth, Robert W. & Bagstad, Kenneth J. & Huang, Ta-Ken & Mattsson, Brady J. & Semmens, Darius J. & Thogmartin, Wayne E, 2019. "Multi-country Willingness to Pay for Transborder Migratory Species Conservation: A Case Study of Northern Pintails," Ecological Economics, Elsevier, vol. 157(C), pages 321-331.
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