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Adapting communication to the public's intuitive understanding of CCS

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  • Lasse Wallquist
  • Vivianne H. M. Visschers
  • Simone Dohle
  • Michael Siegrist

Abstract

Public perceptions of the benefits and risks associated with carbon dioxide capture and storage (CCS) are important determinants of public acceptance and have a strong impact on the political feasibility of this technology. Communication material aimed at informing the general public about CCS should be tested to find out how it influences perceived risks and benefits. Existing literature shows that laypeople's intuitive concepts about technical functioning and value‐based socio‐economic concerns influence perceived risks and benefits. We conducted two experimental studies that built on previous research about lay concepts of CCS. The first experiment examined the impact of extensive information versus basic information; the second experiment examined the effect of specific information on perceived risks and benefits. The results show that the provision of comprehensive information aimed at resolving prevalent misconceptions about CCS can decrease perceived risk and increase perceived benefits. But the findings also show that some specific types of information can result in the perception of higher risks and lower benefits. We conclude that CCS communication for the general public needs to be adapted to laypeople's intuitive knowledge in associated fields. The present research provides some first indications of how specific information about CCS can affect the public. © 2011 Society of Chemical Industry and John Wiley & Sons, Ltd

Suggested Citation

  • Lasse Wallquist & Vivianne H. M. Visschers & Simone Dohle & Michael Siegrist, 2011. "Adapting communication to the public's intuitive understanding of CCS," Greenhouse Gases: Science and Technology, Blackwell Publishing, vol. 1(1), pages 83-91, March.
    • Handle: RePEc:wly:greenh:v:1:y:2011:i:1:p:83-91
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    Cited by:

    1. Lorraine Whitmarsh & Dimitrios Xenias & Christopher R. Jones, 2019. "Framing effects on public support for carbon capture and storage," Palgrave Communications, Palgrave Macmillan, vol. 5(1), pages 1-10, December.
    2. Hurlbert, Margot & Osazuwa-Peters, Mac, 2023. "Carbon capture and storage in Saskatchewan: An analysis of communicative practices in a contested technology," Renewable and Sustainable Energy Reviews, Elsevier, vol. 173(C).
    3. Hope, Aimie L.B. & Jones, Christopher R., 2014. "The impact of religious faith on attitudes to environmental issues and Carbon Capture and Storage (CCS) technologies: A mixed methods study," Technology in Society, Elsevier, vol. 38(C), pages 48-59.

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