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Rejoinder for spatial models in marketing research and practice

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  • Bart J. Bronnenberg

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  • Bart J. Bronnenberg, 2005. "Rejoinder for spatial models in marketing research and practice," Applied Stochastic Models in Business and Industry, John Wiley & Sons, vol. 21(4‐5), pages 349-350, July.
    • Handle: RePEc:wly:apsmbi:v:21:y:2005:i:4-5:p:349-350
    DOI: 10.1002/asmb.568
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    Cited by:

    1. Liu, Zhuping & Duan, Jason A & Mahajan, Vijay, 2020. "Dynamics and peer effects of brand revenue in college sports," International Journal of Research in Marketing, Elsevier, vol. 37(4), pages 756-771.
    2. Fathima Z. Sainul Abdeen & Akim Adekpedjou & Sophie Dabo Niang, 2024. "Statistical Modeling of Right-Censored Spatial Data Using Gaussian Random Fields," Mathematics, MDPI, vol. 12(10), pages 1-23, May.
    3. V Kumar & Amalesh Sharma & Shaphali Gupta, 2017. "Accessing the influence of strategic marketing research on generating impact: moderating roles of models, journals, and estimation approaches," Journal of the Academy of Marketing Science, Springer, vol. 45(2), pages 164-185, March.
    4. Anastasia S. Saridou & Athanasios P. Vavatsikos & Evangelos Grigoroudis, 2024. "Multi-store consumer satisfaction benchmarking using spatial multiple criteria decision analysis," Operational Research, Springer, vol. 24(2), pages 1-26, June.
    5. Akira Matsui & Daisuke Moriwaki, 2022. "Online-to-offline advertisements as field experiments," The Japanese Economic Review, Springer, vol. 73(1), pages 211-242, January.
    6. Kim, Sunghoon & DeSarbo, Wayne S. & Chang, Won, 2021. "Note: A new approach to the modeling of spatially dependent and heterogeneous geographical regions," International Journal of Research in Marketing, Elsevier, vol. 38(3), pages 792-803.
    7. Moon, Sangkil & Jalali, Nima & Song, Reo, 2022. "Green-lighting scripts in the movie pre-production stage: An application of consumption experience carryover theory," Journal of Business Research, Elsevier, vol. 140(C), pages 332-345.
    8. Duncan A. Robertson, 2019. "Spatial Transmission Models: A Taxonomy and Framework," Risk Analysis, John Wiley & Sons, vol. 39(1), pages 225-243, January.

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