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The Moderating Effect of Debates on Political Attitudes

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  • Sarah Brierley
  • Eric Kramon
  • George Kwaku Ofosu

Abstract

In theory, candidate debates can influence voters by providing information about candidates' quality and policy positions. However, there is limited evidence about whether and why debates influence voters in new democracies. We use a field experiment on parliamentary debates during Ghana's 2016 elections to show that debates improve voters' evaluations of candidates. Debates have the strongest effect on partisan voters, who become more favorable toward and more likely to vote for opponent‐party candidates and less likely to vote for co‐partisans. Experimental and unique observational data capturing participants' second‐by‐second reactions to the debates show that policy information was the most important causal mechanism driving partisan moderation, especially among strong partisans. A follow‐up survey shows that these effects persist in electorally competitive communities, whereas they dissipate in party strongholds. Policy‐centered debates have the potential to reduce partisan polarization in new democracies, but the local political context conditions the persistence of these effects.

Suggested Citation

  • Sarah Brierley & Eric Kramon & George Kwaku Ofosu, 2020. "The Moderating Effect of Debates on Political Attitudes," American Journal of Political Science, John Wiley & Sons, vol. 64(1), pages 19-37, January.
  • Handle: RePEc:wly:amposc:v:64:y:2020:i:1:p:19-37
    DOI: 10.1111/ajps.12458
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    Cited by:

    1. Monica Martinez-Bravo & Leonard Wantchekon, 2021. "Political Economy and Structural Transformation: Democracy, Regulation and Public Investment," Working Papers wp2021_2110, CEMFI.
    2. Vincent Ekow Arkorful & Benjamin Kweku Lugu, 2022. "Voters’ behavior: Probing the salience of Manifestoes, Debates, Ideology and Celebrity Endorsement," Public Organization Review, Springer, vol. 22(4), pages 1025-1044, December.

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