IDEAS home Printed from https://ideas.repec.org/a/wly/amposc/v60y2016i3p738-751.html
   My bibliography  Save this article

Loose Cannons or Loyal Foot Soldiers? Toward a More Complex Theory of Interest Group Advertising Strategies

Author

Listed:
  • Michael M. Franz
  • Erika Franklin Fowler
  • Travis N. Ridout

Abstract

Recent court decisions have encouraged new types of interest groups to become involved in election campaigns. Yet questions remain about whether interest group sponsorship of advertising affects the content of the issues being discussed. The ability of interest groups to influence the campaign agenda has implications for the extent to which politicians can be held accountable by citizens. In this research, we present a new conceptual framework for explaining variation in interest group advertising strategies and examine the factors leading different types of interest groups to be loose cannons (diverging from the issue debates among candidates) or loyal foot soldiers (matching the candidates’ issue debates). We find more evidence of loyal foot soldier behavior among new multi‐issue interest groups and among Republican groups and candidates. Fears of interest groups “hijacking” campaign agendas appear unfounded.

Suggested Citation

  • Michael M. Franz & Erika Franklin Fowler & Travis N. Ridout, 2016. "Loose Cannons or Loyal Foot Soldiers? Toward a More Complex Theory of Interest Group Advertising Strategies," American Journal of Political Science, John Wiley & Sons, vol. 60(3), pages 738-751, July.
    • Handle: RePEc:wly:amposc:v:60:y:2016:i:3:p:738-751
    DOI: 10.1111/ajps.12241
    as

    Download full text from publisher

    File URL: https://doi.org/10.1111/ajps.12241
    Download Restriction: no
    File URL: https://libkey.io/10.1111/ajps.12241?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Yanwen Wang & Michael Lewis & David A. Schweidel, 2018. "A Border Strategy Analysis of Ad Source and Message Tone in Senatorial Campaigns," Marketing Science, INFORMS, vol. 37(3), pages 333-355, May.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wly:amposc:v:60:y:2016:i:3:p:738-751. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: https://doi.org/10.1111/(ISSN)1540-5907 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.