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Voter Decision Making in Election 2000: Campaign Effects, Partisan Activation, and the Clinton Legacy

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  • D. Sunshine Hillygus
  • Simon Jackman

Abstract

How do citizens respond to campaign events? We explore this question with a unique repeated measures survey design, fielded during the 2000 presidential campaign. We model transitions in support for the major party candidates following the party conventions and presidential debates. In the aggregate, Gore support increases following the conventions (but not the debates), while Bush support increases with the debates (but not the conventions). But there is considerable microlevel variation in the data: responsiveness to campaign events is greatest among Independents, undecided voters, and “mismatched partisans,” but exactly how these groups respond differs for each event. Moreover, attitudes toward then President Clinton mediate the effect of the campaign events on voter preferences. Two primary conclusions follow: (1) rich data sets are required to observe the effects of campaign events; (2) the influence of campaign events on vote choice is conditional on previous preferences, partisan dispositions, and political context.

Suggested Citation

  • D. Sunshine Hillygus & Simon Jackman, 2003. "Voter Decision Making in Election 2000: Campaign Effects, Partisan Activation, and the Clinton Legacy," American Journal of Political Science, John Wiley & Sons, vol. 47(4), pages 583-596, October.
    • Handle: RePEc:wly:amposc:v:47:y:2003:i:4:p:583-596
    DOI: 10.1111/1540-5907.00041
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    Cited by:

    1. Sergiu Gherghina & Elena Rusu, 2021. "Begin Again: Election Campaign and Own Opinions Among First‐Time Voters in Romania," Social Science Quarterly, Southwestern Social Science Association, vol. 102(4), pages 1311-1329, July.
    2. Eric Hanley, 2021. "Sexism as a political force: The impact of gender‐based attitudes on the presidential elections of 2012 and 2016," Social Science Quarterly, Southwestern Social Science Association, vol. 102(4), pages 1408-1427, July.
    3. repec:cup:judgdm:v:14:y:2019:i:3:p:373-380 is not listed on IDEAS
    4. Elena Costas-Pérez, 2014. "Political corruption and voter turnout: mobilization or disaffection?," Working Papers 2014/27, Institut d'Economia de Barcelona (IEB).
    5. Stuti SAXENA, 2017. "Cybernetic Model of Voting Behavior," Journal of Social and Administrative Sciences, KSP Journals, vol. 4(1), pages 87-104, March.
    6. Morelli, Massimo & Gennaro, Gloria & Lecce, Giampaolo, 2021. "Mobilization and the Strategy of Populism Theory and Evidence from the United States," CEPR Discussion Papers 15686, C.E.P.R. Discussion Papers.
    7. Meredith, Marc & Malhotra, Neil, 2008. "Can October Surprise? A Natural Experiment Assessing Late Campaign Effects," Research Papers 2002, Stanford University, Graduate School of Business.
    8. Yarrow Dunham & Antonio A. Arechar & David G. Rand, 2019. "From foe to friend and back again: The temporal dynamics of intra-party bias in the 2016 U.S. Presidential Election," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 14(3), pages 373-380, May.
    9. Liu, Yezheng & Ye, Chang & Sun, Jianshan & Jiang, Yuanchun & Wang, Hai, 2021. "Modeling undecided voters to forecast elections: From bandwagon behavior and the spiral of silence perspective," International Journal of Forecasting, Elsevier, vol. 37(2), pages 461-483.
    10. Hygor Piaget M Melo & Saulo D S Reis & André A Moreira & Hernán A Makse & José S Andrade Jr., 2018. "The price of a vote: Diseconomy in proportional elections," PLOS ONE, Public Library of Science, vol. 13(8), pages 1-13, August.
    11. Caroline Le Pennec & Vincent Pons, 2019. "How Do Campaigns Shape Vote Choice? Multi-Country Evidence from 62 Elections and 56 TV Debates," NBER Working Papers 26572, National Bureau of Economic Research, Inc.
    12. Elena Costas-Pérez, 2014. "Political corruption and voter turnout: mobilization or disaffection?," Working Papers 2014/27, Institut d'Economia de Barcelona (IEB).
    13. Joshua Robison & Randy T. Stevenson & James N. Druckman & Simon Jackman & Jonathan N. Katz & Lynn Vavreck, 2018. "An Audit of Political Behavior Research," SAGE Open, , vol. 8(3), pages 21582440187, August.

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