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Nutzung digitaler Plattformen in Österreich. Hauptergebnisse einer WIFO-Unternehmensbefragung

Author

Listed:
  • Susanne Bärenthaler-Sieber

    (WIFO)

  • Sandra Bilek-Steindl
  • Julia Bock-Schappelwein
  • Alexandros Charos

    (WIFO)

  • Michael Peneder

Abstract

Die Mehrzahl der heimischen Unternehmen nutzt bereits digitale Plattformen. Dies zeigt eine repräsentative Unternehmensbefragung für Österreich. Besonders häufig werden digitale Plattformen in den Bereichen Kommunikation, Information und Werbung sowie Human Resources eingesetzt. Zentrale Motive für die Nutzung sind Zeit- und Kostenersparnis, die Verbesserung der Sichtbarkeit bzw. der Erreichbarkeit von Zielgruppen und die Stärkung der Konkurrenzfähigkeit. Als bedeutendster Hinderungsgrund wurde der fehlende persönliche Kontakt angeführt, der mit der Nutzung digitaler Plattformen einhergeht.

Suggested Citation

  • Susanne Bärenthaler-Sieber & Sandra Bilek-Steindl & Julia Bock-Schappelwein & Alexandros Charos & Michael Peneder, 2023. "Nutzung digitaler Plattformen in Österreich. Hauptergebnisse einer WIFO-Unternehmensbefragung," WIFO Monatsberichte (monthly reports), WIFO, vol. 96(5), pages 345-354, May.
    • Handle: RePEc:wfo:monber:y:2023:i:5:p:345-354
    Note: With English abstract.
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    Citations

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    Cited by:

    1. Michael Peneder & Benjamin Bittschi & Anna Burton & Angela Köppl & Thomas Url, 2024. "The WIFO Radar of Competitiveness for the Austrian Economy 2023," WIFO Reports on Austria, WIFO, issue 2, January.
    2. Julia Bock-Schappelwein & Agnes Kügler & Nicole Schmidt-Padickakudy, 2023. "Digitalisation in Austria: Progress and Significance of Digital Platform Work," WIFO Reports on Austria, WIFO, issue 11, July.

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