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The Marketing Evaluation of Capital Investment Projects

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  • Savvakis C. Savvides

Abstract

Through this article the author attempts to put together in one logical and coherent sequence the steps to be followed when attempting to evaluate the competitiveness of a capital investment project. Over and above applying the correct cost–benefit analysis methodology and building an integrated and manageable financial model it is imperative to research the marketing aspects of the project and build these findings into the projections.

Suggested Citation

  • Savvakis C. Savvides, 2024. "The Marketing Evaluation of Capital Investment Projects," World Economics, World Economics, 1 Ivory Square, Plantation Wharf, London, United Kingdom, SW11 3UE, vol. 25(1), pages 73-100, January.
    • Handle: RePEc:wej:wldecn:919
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    File URL: https://www.worldeconomics.com/Journal/Papers/Article.details?ID=919
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