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International Business: Raising Cultural Awareness in Global Negotiating / Međunarodno Poslovanje: Podizanje Kulturne Svesti U Procesu Globalnog Pregovaranja

Author

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  • Gardašević Jovana
  • Vapa-Tankosić Jelena

    (University Business Academy in Novi Sad, Faculty of Economics and Engineering Management, 2 Cvećarska Street, Novi Sad, Serbia)

Abstract

Globalno tržište predstavlja segment koji se neprekidno menja i razvija. U procesu globalnog pregovaranja svaka strana, iz dve ili više različitih zemalja, pokušava da stekne prednost do kraja pregovora. Ovakav vid komunikacije (verbalne ili neverbalne) varira od zemlje do zemlje, od kulture do kulture u pogledu jezika, pregovaračkog stila, pristupa rešavanju problema, itd. Aspekti kulture koji su bitni za međunarodne pregovore su stavovi, uverenja, religija, materijalna kultura i jezik. Ovaj rad ima za cilj da doprinese što boljem razumevanju procesa pregovaranja: definiše tok pregovaranja, identifikuje pitanja koja su predmet pregovora i imenuje faze u procesu pregovaranja. U radu se govori o značaju razvoja kulturne svesti pre vođenja međunarodnih pregovora kroz slikovit prikaz značajnih kulturnih aspekata. Takođe, autori nastoje da ukažu na primere različitosti koje postoje u globalnom procesu pregovaranja i međunarodnom poslovanju uopšte, kao i na izazove sa kojima se susreću učesnici međunarodnih pregovora. Svrha rada jeste da teorijski prikaže vezu imeđu pomenutih termina kao i da poslovnim ljudima iz međunarodnog okruženja pruži neophodne informacije u cilju izbegavanja grešaka u međunarodnom pregovaranju.

Suggested Citation

  • Gardašević Jovana & Vapa-Tankosić Jelena, 2015. "International Business: Raising Cultural Awareness in Global Negotiating / Međunarodno Poslovanje: Podizanje Kulturne Svesti U Procesu Globalnog Pregovaranja," The European Journal of Applied Economics, Sciendo, vol. 12(1), pages 37-42, April.
    • Handle: RePEc:vrs:tejoae:v:12:y:2015:i:1:p:37-42:n:6
    DOI: 10.5937/ejae12-8155
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