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The Performance of the Serbian Hotel Industry / Performanse Hotelskog Poslovanja U Srbiji

Author

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  • Mašić Saša I.

    (High School of Tourism Otona Župančiča 4, Belgrade, Serbia)

Abstract

Cilj ovog rada jeste da ispita poslovne performanse hotelskih preduzeća u Srbiji. Analiza je sprovedena na uzorku koji je obuhvatio oko 31,35% od ukupnog broja raspoloživih hotelskih kapaciteta u Srbiji za period od 2004. do 2011. godine. Uzorak je napravljen tako da reprezentativno oslikava raspodelu hotela u Srbiji prema kategoriji i lokaciji. Poslovne performance hotelskih preduzeća ispitane su koriščenjem TREVPAR i GOPPAR indikatora na državnom nivou, u okviru turističkih klastera kao i u najvećim gradovima u Srbiji. Rezultati pokazuju da hotelska preduzeća u Srbiji, u prošeku ostvaruju niske TREVPAR i GOPPAR vrednosti. Prosečna TREVPAR vrednost pijeduzeća u Srbiji u 2011. godini iznosila je 28 EUR, a GOPPAR oko 3,7 EUR. Ova studija zabeležila je značajan pad u vrednosti ovih pokazatelja za period 2008-2011., stoje pre svega posledica ekonomske krize. Rezultate znatno iznad državnog prošeka ostvarila su hotelska preduzeća iz Beograda koja su imala srednju TREVPAR vrednost 46,2 EUR i GOP- PAR vrednost 8,6 EUR. Tokom perioda obuhvaćenog analizom, najveći porast u vrednosti ispitanih indikatora zabeležen je u Kragujevcu kao posledica značajnih ulaganja od strane proizvođača automobila “Fiat” i njegovih podizvođača.Ova ulaganja dovela su do znatnog porasta u broju dolazaka stranih turista, a samim tim i do povećanja poslovnih performansi hotelskih preduzeća u Kragujevcu.

Suggested Citation

  • Mašić Saša I., 2013. "The Performance of the Serbian Hotel Industry / Performanse Hotelskog Poslovanja U Srbiji," The European Journal of Applied Economics, Sciendo, vol. 10(2), pages 24-31, October.
    • Handle: RePEc:vrs:tejoae:v:10:y:2013:i:2:p:24-31:n:4
    DOI: 10.2478/sjas10-4481
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