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Analysis of the Application of the Concept of Corporate Social Responsibility in Local Businesses / Analiza Primene Koncepta Korporativne Društvene Odgovornosti U Domaćim Poslovnim Organizacijama

Author

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  • Ćeha Milenko

    (Ministry of Interior of the Republic of Serbia Blvd. Mihajla Pupina 2, Belgrade, Serbia)

Abstract

Moderno društvo zahteva veliku odgovornost i doprinos svih svojih clanova. Društvena odgovornost u poslovanju se odnosi na obavezu kompanija i drugih poslovnih organizacija da povecaju pozitivni uticaj a smanje negativni uticaj na društvo. Korporativna društvena odgovornost podrazumeva dobrovoljno opredeljenje kompanije i njenu odluku da izabere i primenjuje odgovarajuce poslovne prakse koje doprinose zajednici. Koncept korporativne društvene odgovornosti je danas standardizovan i predstavlja sastavni deo integrisanih sistema menadžmenta. On se primenjuje na domacem tržištu od pocetka procesa ekonomske tranzicije, uglavnom u kompanijama koje su privatizovane stranim kapitalom. Ovaj rad prikazuje model za poboljšanje korporativne društvene odgovornosti (CSR) u domacim poslovnim organizacijama, kao rezultat ispitivanja stavova menadžera u domacim kompanijama o pitanjima koja se ticu korporativne društvene odgovornosti.

Suggested Citation

  • Ćeha Milenko, 2013. "Analysis of the Application of the Concept of Corporate Social Responsibility in Local Businesses / Analiza Primene Koncepta Korporativne Društvene Odgovornosti U Domaćim Poslovnim Organizacijama," The European Journal of Applied Economics, Sciendo, vol. 10(1), pages 1-10, April.
    • Handle: RePEc:vrs:tejoae:v:10:y:2013:i:1:p:1-10:n:1
    DOI: 10.5937/sjas1301001c
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