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Current Trends and Perspectives in Tyre Industry

Author

Listed:
  • Chicu Nicoleta

    (Bucharest University of Economic Studies,Romania)

  • Prioteasa Adina-Liliana

    (Bucharest University of Economic Studies,Romania)

  • Deaconu Alecxandrina

    (Bucharest University of economic Studies,Romania)

Abstract

The digital age or the 4.0 industry makes its presence felt in all areas of the economy, making serious contributions to its development. The automotive industry is in a phase of change, acting on all its sub-industries such as the automotive tyre industry. We are witnessing a process in which large companies no longer sell a simple car or basic tyres, but resort to new technologies and digitalization to sell complex services tailored to the needs of consumers. Terms such as connectivity, mobility, autonomy became the main pillars in the development of such solutions integrated in the current market. Based on a SWOT analysis and a focus group organized with specialists from the field, this article aims to highlight the tyre industry market, which are the latest trends in the technologies used for development of the tyre industry, which are the factors that contribute to its growth and which are the threats, the opportunities for the big competitors in the market: Bridgestone, Goodyear, Michelin and Pirelli.

Suggested Citation

  • Chicu Nicoleta & Prioteasa Adina-Liliana & Deaconu Alecxandrina, 2020. "Current Trends and Perspectives in Tyre Industry," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 30(2), pages 36-56, June.
    • Handle: RePEc:vrs:suvges:v:30:y:2020:i:2:p:36-56:n:4
    DOI: 10.2478/sues-2020-0011
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    More about this item

    Keywords

    tyre manufacturing industry; digitalization; innovation; autonomous; trends;
    All these keywords.

    JEL classification:

    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L62 - Industrial Organization - - Industry Studies: Manufacturing - - - Automobiles; Other Transportation Equipment; Related Parts and Equipment
    • O14 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Industrialization; Manufacturing and Service Industries; Choice of Technology
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • Q55 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environmental Economics: Technological Innovation

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