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The Chosen Dimensions of Governance of Production Enterprises in the Customer-Supplier Relations

Author

Listed:
  • Kita Jaroslav
  • Kita Pavol

    (Faculty of Commerce, Department of Marketing, University of Economics in Bratislava, Dolnozemská cesta 1, 852 35 Bratislava, Slovak Republic)

  • Grossmanová Marta

    (Faculty of Applied Languages, Department of English Language, University of Economics in Bratislava, Dolnozemská cesta 1, 852 35 Bratislava, Slovak Republic)

Abstract

Good governance of customer-supplier relations is a precondition of a balanced and permanent development of production enterprises. The aim of the article is to characterize the chosen dimensions, namely the trust and engagement of the customer. It consists of two parts. The first part contains the characteristics of approaches to the issue of governance. The second part identifies a specific way of governance of customers in relation to suppliers.

Suggested Citation

  • Kita Jaroslav & Kita Pavol & Grossmanová Marta, 2011. "The Chosen Dimensions of Governance of Production Enterprises in the Customer-Supplier Relations," Studia Commercialia Bratislavensia, Sciendo, vol. 4(16), pages 552-559, January.
    • Handle: RePEc:vrs:stcomb:v:4:y:2011:i:16:p:552-559:n:1
    DOI: 10.2478/v10151-011-0011-2
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