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Cross-border Cultural Tourism in Europe: Drivers for Cross-border Travels for the Performing Arts

Author

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  • Tajtáková Mária

    (National Centre for European and Global Studies of the Slovak republic, University of Economics, Dolnozemská cesta 1, 852 35 Bratislava, Slovak)

  • Kopaničová Janka
  • Francová Zuzana

    (Faculty of Commerce, Department of Marketing, University of Economics, Dolnozemská cesta 1, 852 35 Bratislava, Slovakia)

Abstract

The aim of this paper is to examine the drivers for cross-border tourist exchanges between the two closest capitals in Europe - Bratislava (Slovakia) and Vienna (Austria). We focus on the field of cultural tourism in view of the cross-border visits to two major performing arts institutions - the Slovak National Theatre in Bratislava and the Staatsoper in Vienna. The basic question raised by the study is: What makes tourists travel for the performing arts? The paper presents partial results of a bigger research analyzing intercultural differences in perception of cultural products among different audiences.

Suggested Citation

  • Tajtáková Mária & Kopaničová Janka & Francová Zuzana, 2010. "Cross-border Cultural Tourism in Europe: Drivers for Cross-border Travels for the Performing Arts," Studia Commercialia Bratislavensia, Sciendo, vol. 3(9), pages 118-126, January.
    • Handle: RePEc:vrs:stcomb:v:3:y:2010:i:9:p:118-126:n:2
    DOI: 10.2478/v10151-010-0004-6
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