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Microeconomic Aspects of Franchising

Author

Listed:
  • Orgonáš Jozef

    (University of Economics in Bratislava, Department of Marketing, Dolnozemská cesta č. 1, Bratislava; Slovak Republic)

Abstract

The present arrangement of franchising is a very popular business form. It is a very dynamic form of making business. The form is very modern and conservative at once. It′s modern enough and at the same time approved, to represent the possible visionary way of the entrepreneurship in the 21st century. Franchising has become a means of growth across many different industries, including business and financial services, beauty, health, sport, various services, food, medical, recreation and many others. Our effort might understand how the franchising performance drivers applied in the microeconomic parts work and how important it is for franchisor and the franchisee, as well.

Suggested Citation

  • Orgonáš Jozef, 2020. "Microeconomic Aspects of Franchising," Studia Commercialia Bratislavensia, Sciendo, vol. 13(44), pages 150-159, June.
    • Handle: RePEc:vrs:stcomb:v:13:y:2020:i:44:p:150-159:n:3
    DOI: 10.2478/stcb-2020-0006
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    More about this item

    Keywords

    Franchising; Microeconomy; Break-even point;
    All these keywords.

    JEL classification:

    • M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics

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