Is Smaller Better? The Valuation of Social Impacts of Differently Sized Sporting Events. The Case of Gdańsk

Introduction. There is a discourse in the international literature regarding the impact of large sporting events on the place where they are held. In the last few years, particular emphasis has been laid on intangible effects, including social impacts that may occur not only in the case of mega sporting events but also in smaller sporting events. Therefore, the main aim of this paper is to estimate the monetary value of intangible social benefits of differently sized sporting events held in two sporting arenas in Gdańsk, Poland, using the contingent valuation method. Material and methods. The research concerns four sporting events of various sizes organised in Gdańsk in 2012-2023. In each case, a hypothetical event scenario was used to determine the willingness to pay among the surveyed inhabitants of Gdańsk. A tobit model was used to determine the statistical relationship between the proposed monetary offers and social impacts. Results. It was found that sporting events, regardless of their size, determine the occurrence of social impacts among host city residents. Even though aggregated values are lower in the case of smaller events, when added together, they constitute a higher percentage of actual public expenditure incurred on the construction of sports facilities. Conclusions. By valuing intangible effects, it is possible, at least partially, to justify the spending of public funds for the organisation of sporting events. At the same time, smaller sporting events have more significant potential for host city residents than mega sporting events.