Food sustainability, healthy eating, on-trend diets: media representations of nutrition in Romania and Germany

The importance of nutrition as a research topic is linked not only to healthy eating and different types of medical conditions, such as obesity, allergies, malnutrition, but also to the relationship between nutrition and physical activity, to state’s and large food companies’ commercial activities, as well as to the sustainability of food production. On that basis, numerous studies have analyzed media content related to food and nutrition, their basic assumption being that (new and old) media have the ability to change the audience’s perceptions, behaviors and attitudes towards various values which are accepted in contemporary societies. This paper presents the results of a comparative study of the way in which Romanian and German media cover the topic of nutrition. The research method used was the content analysis, applied to a sample of articles published on online media from the two countries between 2014 and 2016. Having as research objective the identification of the most relevant aspects regarding the content and shape of nutrition’s coverage in media, this article discusses the similarities and differences recorded in the online press of the two countries on the topic of interest. According to the findings, the similarities are mainly related to some topics and subjects addressed, as well as to the ways of covering them, in particular through analysis articles, while the differences could instead be ascertained regarding the content of the articles, including the ways in which the journalists assume social roles in approaching, informing, debating, and educating concerning issues of public interest.