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How to Weaken the Endowment Effect in the Housing Market? The Role of Behavioral Interventions

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  • Tomal Mateusz

    (Department of Real Estate and Investment Economics, Krakow University of Economics, ul. Rakowicka 27, 31-510 Krakow, Poland)

Abstract

The endowment effect is one of the key behavioral biases causing friction in the housing market. It results in sellers’ offer prices being inflated relative to buyers’ bid prices. Although this effect has been confirmed in many studies, little is known about how it can be reduced or eliminated. Therefore, this article assesses the impact of behavioral interventions on the intensity of the endowment effect using the Polish housing market as a case study. The research was based on a lab-in-the-field experiment, in which a hypothetical transaction in the secondary sales housing market was simulated and the recruited respondents were randomly divided into sellers and buyers. The endowment effect was measured by the gap between the average value of minimum prices for which sellers would be willing to sell a dwelling (WTA) and the average value of maximum prices that buyers would be willing to pay to acquire that dwelling (WTP). The results show that the endowment effect significantly decreases but does not disappear after the application of behavioral interventions. The latter consists of highlighting relevant information about the market price of a property and visualizing it graphically. Specifically, before the intervention, the WTA-WTP gap was 7.01%, and after 2.48%.

Suggested Citation

  • Tomal Mateusz, 2024. "How to Weaken the Endowment Effect in the Housing Market? The Role of Behavioral Interventions," Real Estate Management and Valuation, Sciendo, vol. 32(4), pages 96-104.
    • Handle: RePEc:vrs:remava:v:32:y:2024:i:4:p:96-104:n:1008
    DOI: 10.2478/remav-2024-0038
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    Keywords

    endowment effect; prospect theory; behavioral interventions; housing market;
    All these keywords.

    JEL classification:

    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
    • D46 - Microeconomics - - Market Structure, Pricing, and Design - - - Value Theory
    • R31 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Real Estate Markets, Spatial Production Analysis, and Firm Location - - - Housing Supply and Markets

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