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The Value Of Cre In The Formulation And Implementation Process Of Real Estate Strategies In A Company

Author

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  • Konowalczuk Jan

    (Department of Investments and Real Estate University of Economics in Katowice)

  • Ramian Tomasz

    (Department of Investments and Real Estate University of Economics in Katowice)

Abstract

One of the fundamental ways in which an advantage over competitors can be gained in business is to develop real estate portfolios in such a way that will lead to an increase in market share and value for shareholders. This serves as justification for the formulation and implementation of specific real estate strategies regarding the best manner in which to use CRE, make decisions regarding restructuring, and carry out necessary development projects, taking into account the criteria of: location, time, and procurement options. This paper presents the formulation and realization of real estate strategies, focusing on the use of the category of property value. Moreover, the authors formulate a possible classification of CRE, which is useful from the perspective of real estate strategies, in addition to identifying and evaluating different types of property values which can be used for real estate strategies. For the majority of operational properties, these categories differ from market value. The last part of the publication provides a reference of selected valuation methods used to determine the value of CRE in the context of formulating and implementing real estate strategies.

Suggested Citation

  • Konowalczuk Jan & Ramian Tomasz, 2014. "The Value Of Cre In The Formulation And Implementation Process Of Real Estate Strategies In A Company," Real Estate Management and Valuation, Sciendo, vol. 22(1), pages 58-68, March.
    • Handle: RePEc:vrs:remava:v:22:y:2014:i:1:p:11:n:8
    DOI: 10.2478/remav-2014-0008
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