The Sustainable Organization Design for Transport Services: Guarantees of Origin (GOs) via Intelligent Transportation Systems (ITS)

This study explores the potential for change that Intelligent Transportation Systems (ITS) can bring to the transportation sector. It seeks to tackle the pressing need for sustainable progress in light of increasing concerns about climate change and growing greenhouse gas emissions. The transportation industry, essential for global supply chains and movement, is confronted with the task of lessening its environmental impact while maintaining operational efficiency and dependability. The emergence of ITS presents a hopeful solution by combining information and communication technologies with transport infrastructure and vehicles to streamline logistics, improve safety, and reduce emissions. These systems offer crucial up-to-date information on traffic conditions, vehicle function, and route planning, enabling well-informed decision-making and effective resource management. This study focuses on the creative use of the "Guarantee of Origin" (GO) idea, typically utilized in the renewable energy industry to validate the environmental friendliness of energy sources, in the field of logistics and transportation. The research suggests that expanding the GO framework to include detailed emissions tracking for complete travel plans within an ITS system could greatly improve the sector's environmental responsibility and openness. Generating a clean GO is exclusively feasible within an ITS, particularly for intricate travel itineraries or AWBs. Using a qualitative approach, this study delves into an in-depth review of literature to investigate how the organizational structure of transportation needs to change in order to incorporate sustainability through ITS. The goal is to bridge the gap between ambitions for sustainable transportation and the practical steps necessary for their achievement. A new model for organizational design is proposed, which utilizes ITS and the GO concept. This model envisions a comprehensive travel system that integrates various modes of transport within a government-run cloud platform. It will allow for accurate calculation and distribution of emissions data for each segment and mode of transportation. Ultimately, this research aims to demonstrate that ITS can be considered as projects that reduce emissions upstream (UER), paving the way for new funding opportunities in digital infrastructure development with a focus on sustainability. This study supports the overall objective of reaching carbon neutrality and sustainable growth in the transportation industry, emphasizing the essential function of ITS in aiding this significant shift.