IDEAS home Printed from https://ideas.repec.org/a/vrs/poicbe/v18y2024i1p2311-2318n1028.html
   My bibliography  Save this article

Scenario-Based Approach to AI’s Agency to Perform Human-Specific Tasks

Author

Listed:
  • Pelau Corina

    (Bucharest University of Economic Studies, Romania)

  • Pop Stefana

    (Bucharest University of Economic Studies, Romania)

  • Ciofu Ioana

    (Bucharest University of Economic Studies, Romania)

Abstract

The development of service robots and chatbots has changed the way companies interact with their customers. Several automated tasks have been taken over by AI, such as communication with customers, processing of orders and also other automated tasks. To measure the impact AI will have on our society, we have analyzed AI’s agency by testing different scenarios of AI’s ability to perform human-specific tasks such as having own political opinions, religious beliefs and other situations which go beyond the simple execution of tasks. The results show that consumers perceive a low probability that AI has such thoughts. However, AI with stronger anthropomorphic characteristics is more likely to have agency to perform these types of tasks. According to our study, a human-like appearance enhances the perception that AI can have political views, religious beliefs and an own identity. Moreover, people consider that AI with anthropomorphic characteristics should be responsible for their mistakes and punished if they do something wrong. In spite of this, AI, independent of its anthropomorphic characteristics, is not believed to have the ability to solve mankind problems such as reducing pollution, stabilizing the world economy or to ensure world peace. Our research also shows that men are more inclined to attribute agency to AI compared to women, which perceive a lower AI agency.

Suggested Citation

  • Pelau Corina & Pop Stefana & Ciofu Ioana, 2024. "Scenario-Based Approach to AI’s Agency to Perform Human-Specific Tasks," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 18(1), pages 2311-2318.
  • Handle: RePEc:vrs:poicbe:v:18:y:2024:i:1:p:2311-2318:n:1028
    DOI: 10.2478/picbe-2024-0195
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/picbe-2024-0195
    Download Restriction: no

    File URL: https://libkey.io/10.2478/picbe-2024-0195?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Song, Mengmeng & Zhang, Huixian & Xing, Xinyu & Duan, Yucong, 2023. "Appreciation vs. apology: Research on the influence mechanism of chatbot service recovery based on politeness theory," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Li, Tian-Ge & Zhang, Chu-Bing & Chang, Ying & Zheng, Wei, 2024. "The impact of AI identity disclosure on consumer unethical behavior: A social judgment perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    2. Kim, Hayeon & Lee, Sang Woo & Seo, Sungwoo, 2024. "Strategies for Addressing Hallucinations in Generative AI: Exploring the Roles of Politeness, Attribution, and Anthropomorphism," 24th ITS Biennial Conference, Seoul 2024. New bottles for new wine: digital transformation demands new policies and strategies 302511, International Telecommunications Society (ITS).
    3. Wang, Ping & Li, Kunyang & Du, Qinglong & Wang, Jianqiong, 2024. "Customer experience in AI-enabled products: Scale development and validation," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    4. Zhou, Cheng & Chang, Qian, 2024. "Informational or emotional? Exploring the relative effects of chatbots’ self-recovery strategies on consumer satisfaction," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
    5. Guan, Dongxiao & Lei, Yunfei & Liu, Yu & Ma, Qinhai, 2024. "The effect of matching promotion type with purchase type on green consumption," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
    6. Zhang, Huixian & Song, Mengmeng, 2024. "Optimizing service encounters through mascot-like robot with a politeness strategy," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:poicbe:v:18:y:2024:i:1:p:2311-2318:n:1028. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.