IDEAS home Printed from https://ideas.repec.org/a/vrs/poicbe/v18y2024i1p2254-2259n1037.html
   My bibliography  Save this article

Content Marketing – Innovative Strategy to Keep Companies on the Market

Author

Listed:
  • Ciocodeică David-Florin

    (Bucharest University of Economic Studies, Bucharest, Romania)

  • Pestrea Constantin-Daniel

    (Bucharest University of Economic Studies, Bucharest, Romania)

  • Berbece Ștefan-Alexandru

    (Bucharest University of Economic Studies, Bucharest, Romania)

Abstract

The main purpose of this paper is to analyze the strategy and growth of a company through content marketing, including the positive impact it could have on its target audience. Content marketing makes the difference with the respect towards the quality. It does not create a rapid saturation effect on the target audience, because ad spam does not exist in this category. People choose what they want to view. In a time of continuous technologization, companies need to strategically adjust in order to survive in the market. This adaptation takes shape throughout content marketing, which is remarkably becoming the one that makes the difference between being successful or not in the market in which you operate. These days, the budgets allocated to content marketing are extremely high and they continue to grow as the years are passing.

Suggested Citation

  • Ciocodeică David-Florin & Pestrea Constantin-Daniel & Berbece Ștefan-Alexandru, 2024. "Content Marketing – Innovative Strategy to Keep Companies on the Market," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 18(1), pages 2254-2259.
    • Handle: RePEc:vrs:poicbe:v:18:y:2024:i:1:p:2254-2259:n:1037
    DOI: 10.2478/picbe-2024-0189
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/picbe-2024-0189
    Download Restriction: no
    File URL: https://libkey.io/10.2478/picbe-2024-0189?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:poicbe:v:18:y:2024:i:1:p:2254-2259:n:1037. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.