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Digital Competencies of Students Towards the Development of Intergenerational Family Business

Author

Listed:
  • Pavlov Daniel

    (University of Ruse, Ruse, Bulgaria)

  • Voinohovska Valentina

    (University of Ruse, Ruse, Bulgaria)

  • Todorova Ana

    (University of Ruse, Ruse, Bulgaria)

Abstract

The development of entrepreneurial education programs in universities have a positive impact on the intentions of students to run their own businesses. The aim of the article is to demonstrate that the generation's digital competencies could play an essential role in the development of intergenerational family businesses. The third-generation family members have grown up with technology and possess a unique set of skills and knowledge that can be leveraged to modernize and improve their family business. Research was carried out in 2023 at the University of Ruse with 434 learners. The study shows that students' intention to become entrepreneurs is significantly altered as a result of the acquisition of basic digital skills and competencies.

Suggested Citation

  • Pavlov Daniel & Voinohovska Valentina & Todorova Ana, 2024. "Digital Competencies of Students Towards the Development of Intergenerational Family Business," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 18(1), pages 154-164.
    • Handle: RePEc:vrs:poicbe:v:18:y:2024:i:1:p:154-164:n:1003
    DOI: 10.2478/picbe-2024-0013
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    References listed on IDEAS

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    1. Paul J. Woodfield & Kenneth Husted, 2019. "How Does Knowledge Sharing Across Generations Impact Innovation?," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 23(08), pages 1-17, December.
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