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Young, Wild & Entrepreneurial: Generation Z’s Affinity for Entrepreneurship

Author

Listed:
  • Cirstea Petronela

    (Bucharest University of Economic Studies, Bucharest, Romania; Faculty of Business Administration in Foreign Languages)

  • Anagnoste Sorin

    (Bucharest University of Economic Studies, Bucharest, Romania; Faculty of Business Administration in Foreign Languages)

Abstract

Generation Z is a cohort of contrasts - youth growing with a life fuller of possibilities than ever before, but also into a world filled with challenges. Born between approximately the mid-1990s and 2010s, they are no longer children, but emerging as today and tomorrow’s leaders, innovators, and entrepreneurs. Studies have already revealed that this generation has a high affinity and strong abilities towards entrepreneurship. Digitally-savvy and with a global mindset, yet troubled by anxiety and inexperienced, Zoomers have a starting point which, depending on one’s perspective, can be either troublesome or advantageous. The paper includes a review of the current state of research on the topic, followed by owned research examining how Zoomers position themselves in regards with entrepreneurship, ending with conclusions, observations, and recommendations. As both the authors either identify as, or teach, Generation Z ourselves, this topic holds professional, academic and personal dimensions. Youth is history in the making. Understanding, on a deeper level, the reasons and goals, the challenges and opportunities which make up Generation Z’s professional ecosystem will ensure the best management of the economic force represented by Generation Z’s entrepreneurial intent.

Suggested Citation

  • Cirstea Petronela & Anagnoste Sorin, 2023. "Young, Wild & Entrepreneurial: Generation Z’s Affinity for Entrepreneurship," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 17(1), pages 930-947, July.
    • Handle: RePEc:vrs:poicbe:v:17:y:2023:i:1:p:930-947:n:47
    DOI: 10.2478/picbe-2023-0085
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    References listed on IDEAS

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