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Study on the Behavior and Preferences of Social Media Users, after the Pandemic Era

Author

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  • Armășelu Ștefania-Maria

    (The Romanian Agency for Quality Assurance in Higher Education, Bucharest Politehnica University of Bucharest, Romania)

  • Deselnicu Dana Corina

    (Politehnica University of Bucharest, Romania Academy of Romanian Scientists, Bucharest, Romania)

Abstract

In recent years, the virtual environment has grown, experiencing new perspectives of use and an increasing number of new users. Older studies showing that the desktop and laptop will be abandoned, and information will be produced and disseminated online via mobile telephone have proven to be relevant, and these things are happening nowadays. This paper highlights a brief analysis of existing management processes and proposes an improvement of the communication process through social media networks in industrial organizations. Social networks have developed a new side, a commercial one, which has changed simple users into real consumers, outlining a new, different nuance of the way of communication. The attitude of social media users is also influenced by other personal characteristics, such as age, gender, job, or time spent on virtual activities.

Suggested Citation

  • Armășelu Ștefania-Maria & Deselnicu Dana Corina, 2023. "Study on the Behavior and Preferences of Social Media Users, after the Pandemic Era," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 17(1), pages 1873-1887, July.
    • Handle: RePEc:vrs:poicbe:v:17:y:2023:i:1:p:1873-1887:n:15
    DOI: 10.2478/picbe-2023-0165
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