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AR & VR Marketing: when and where?

Author

Listed:
  • Silvestru Cătălin Ionuț

    (Bucharest University of Economic Studies, Bucharest, Romania)

  • Ifrim Ana Maria

    (Titu Maiorescu University, Bucharest, Romania)

  • Oncioiu Ionica

    (Titu Maiorescu University, Bucharest, Romania)

  • Lupescu Marian-Ernuț

    (Bucharest University of Economic Studies, Bucharest, Romania)

  • Ramido Steliana

    (Bucharest University of Economic Studies, Bucharest, Romania)

Abstract

Marketers have been trying to find the means to innovate and introduce technology as much as they can in their line of work in order to convince consumers to acquire their products or services and due to recent outcomes, it has become harder for certain fields to benefit from conventional marketing strategies and implementations. Augmented Reality and Virtual Reality have the possibility to help fields that are overlooked in Online based marketing and even bring new light to presenting products and services to consumers. In this article, we will try to identify the advantages and disadvantages of using these technologies in marketing strategies, where they have been used successfully and where they can be used to innovate. We will be reviewing research papers that have been published in the field of virtual reality and augmented reality that are connected with marketing strategies with an emphasis on tourism, education and marketing, presenting the findings and relating our opinions on further developing these aspects.

Suggested Citation

  • Silvestru Cătălin Ionuț & Ifrim Ana Maria & Oncioiu Ionica & Lupescu Marian-Ernuț & Ramido Steliana, 2021. "AR & VR Marketing: when and where?," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 15(1), pages 664-671, December.
    • Handle: RePEc:vrs:poicbe:v:15:y:2021:i:1:p:664-671:n:31
    DOI: 10.2478/picbe-2021-0062
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