IDEAS home Printed from https://ideas.repec.org/a/vrs/poicbe/v11y2017i1p121-130n13.html
   My bibliography  Save this article

Sustainability of financial professional services through marketing strategy- an empirical research

Author

Listed:
  • Dutescu Adriana

    (The Bucharest University of Economic Studies, Bucharest, Romania)

  • Popa Adriana Florina

    (The Bucharest University of Economic Studies, Bucharest, Romania)

  • Dobre Florin

    (The Bucharest University of Economic Studies, Bucharest, Romania)

  • Stanila Georgiana Oana

    (The Bucharest University of Economic Studies, Bucharest, Romania)

Abstract

All types of companies providing financial professional services use, formally or informally, marketing principles and tools for the development of their business, in order to straighten their sustainability. By the end of 2009, in Romania, the financial professional services market has had a relatively constant and predictable development, the mandatory nature of these services being their most important promoter. This article presents the results of a survey aimed to highlight the impact of different marketing principles, techniques and tools on the sustainability of financial professional services in accounting and audit nowadays. The research is based on a questionnaire circulated to professionals with the relevant expertise in the financial-accounting domain. The number of responses obtained was considered meaningful, allowing the research results to be extrapolated to the entire studied population. The respondents, whose anonymity was respected, had multiple choice answers for most of the questions and also having the option of opened answers. The main findings of our research are a starting point in providing solutions to improve the sustainability of financial professional services through a coherent, innovative and effective marketing strategy.

Suggested Citation

  • Dutescu Adriana & Popa Adriana Florina & Dobre Florin & Stanila Georgiana Oana, 2017. "Sustainability of financial professional services through marketing strategy- an empirical research," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 11(1), pages 121-130, July.
    • Handle: RePEc:vrs:poicbe:v:11:y:2017:i:1:p:121-130:n:13
    DOI: 10.1515/picbe-2017-0013
    as

    Download full text from publisher

    File URL: https://doi.org/10.1515/picbe-2017-0013
    Download Restriction: no
    File URL: https://libkey.io/10.1515/picbe-2017-0013?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Mohd Nizam Ab Rahman & Mahmood Doroodian & Yusniza Kamarulzaman & Norhamidi Muhamad, 2015. "Designing and Validating a Model for Measuring Sustainability of Overall Innovation Capability of Small and Medium-Sized Enterprises," Sustainability, MDPI, vol. 7(1), pages 1-26, January.
    2. David Selby & Paula Jones & Fumiyo Kagawa, 2009. "Sustainability Promotion and Branding: Messaging Challenges and Possibilities for Higher Education Institutions," Sustainability, MDPI, vol. 1(3), pages 1-19, August.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. María E. Aguilar-Fernández & José Ramon Otegi-Olaso, 2018. "Firm Size and the Business Model for Sustainable Innovation," Sustainability, MDPI, vol. 10(12), pages 1-27, December.
    2. Sukru Ada, 2020. "Investigation of the Relationships between Individual Innovation and Sustainable Education Beliefs," Sustainability, MDPI, vol. 12(2), pages 1-14, January.
    3. Zulfiqar Ali & Hongyi Sun & Murad Ali, 2017. "The Impact of Managerial and Adaptive Capabilities to Stimulate Organizational Innovation in SMEs: A Complementary PLS–SEM Approach," Sustainability, MDPI, vol. 9(12), pages 1-23, November.
    4. Nitika Sharma & Raiswa Saha & V. Raja Sreedharan & Justin Paul, 2020. "Relating the role of green self‐concepts and identity on green purchasing behaviour: An empirical analysis," Business Strategy and the Environment, Wiley Blackwell, vol. 29(8), pages 3203-3219, December.
    5. Nawal Abdalla Adam & Hind Alofaysan, 2023. "External Knowledge Flows and Small and Medium-Sized Enterprises’ Innovation Capabilities Enhancement: An Empirical Investigation," Sustainability, MDPI, vol. 15(5), pages 1-14, February.
    6. Sebastian Fredershausen & Henrik Lechte & Mathias Willnat & Tobias Witt & Christine Harnischmacher & Tim-Benjamin Lembcke & Matthias Klumpp & Lutz Kolbe, 2021. "Towards an Understanding of Hydrogen Supply Chains: A Structured Literature Review Regarding Sustainability Evaluation," Sustainability, MDPI, vol. 13(21), pages 1-19, October.
    7. Norhuda Salim & Mohd Nizam Ab Rahman & Dzuraidah Abd Wahab & Ariff Azly Muhamed, 2020. "Influence of Social Media Usage on the Green Product Innovation of Manufacturing Firms through Environmental Collaboration," Sustainability, MDPI, vol. 12(20), pages 1-17, October.
    8. Ju Hwan Seo & Daemyeong Cho, 2020. "Analysis of the Effect of R&D Planning Support for SMEs Using Latent Growth Modeling," Sustainability, MDPI, vol. 12(3), pages 1-16, January.
    9. Xiaoyu Bai & Shengxu Xiong & Zhe Zhou & Xin Liu, 2024. "How to Improve an Enterprise’s Innovation Capability from the Perspective of High- and Low-Level Enterprises Using Fuzzy-Set Qualitative Comparative Analysis," Sustainability, MDPI, vol. 16(7), pages 1-15, April.
    10. Danilo Gambelli & Francesco Solfanelli & Stefano Orsini & Raffaele Zanoli, 2021. "Measuring the Economic Performance of Small Ruminant Farms Using Balanced Scorecard and Importance-Performance Analysis: A European Case Study," Sustainability, MDPI, vol. 13(6), pages 1-13, March.
    11. Simona Catalina Stefan & Ion Popa & Cosmin Octavian Dobrin, 2016. "Towards a Model of Sustainable Competitiveness of Health Organizations," Sustainability, MDPI, vol. 8(5), pages 1-15, May.
    12. Marc A. Rosen, 2013. "Engineering and Sustainability: Attitudes and Actions," Sustainability, MDPI, vol. 5(1), pages 1-15, January.
    13. Smirnova, Janna, 2015. "Environmental awareness of nations: the interplay with institutional transformation," MPRA Paper 65857, University Library of Munich, Germany.
    14. Antonios Maragakis & Andy van den Dobbelsteen, 2015. "Sustainability in Higher Education: Analysis and Selection of Assessment Systems," Journal of Sustainable Development, Canadian Center of Science and Education, vol. 8(3), pages 1-1, April.
    15. Sylvia Novillo-Villegas & Patricia Acosta-Vargas & Christian Cruz-Boada & Mateo Garzon & Andre Marin-Dett & Wendy Anzules-Falcones, 2022. "Sustaining the Path for Innovation Capability from a Developing Country Perspective: A Conceptual Framework," Sustainability, MDPI, vol. 14(19), pages 1-26, October.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:poicbe:v:11:y:2017:i:1:p:121-130:n:13. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.